Inside Story Of Davido’s Expanding Brand Beyond Music …C0NTINUE READING HERE >>>
David Adeleke, the Nigerian music sensation, popularly known as Davido, has transcended the realm of music to become a powerful brand force in Africa.
His strategic partnerships, masterminded by his legal and business advisor, Bobo Ajudua, have redefined the landscape of celebrity endorsements on the continent.
Ajudua, in a statement, disclosed that his approach to brand deals was a departure from the traditional celebrity endorsement model.
“Beyond just simply promoting a…
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