ICELAND’S boss has said “food is too cheap” despite three years of rising prices during the cost-of-living crisis.
Richard Walker said the relaunch of its interest-free loans for customers to spend in-store was not because groceries are too expensive but due to wider pressures on household budgets.
Iceland set up its Food Club with charity Fair For You in 2020, and it has so far been used by 30,000 customers.
It has lent about £7million, which users pay back in weekly…
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