Future Discounts Build Loyalty, But Immediate Savings Win Over 62% Of Travelers And Drive Sustainable Travel Choices …C0NTINUE READING HERE >>>
A recent study published in the National Library of Medicine (NLM) reveals the strong impact of financial incentives in encouraging travelers to make more sustainable choices while also lowering overall expenses. Conducted under the H2020 RIDE2RAIL project, the study surveyed 609 participants from Slovakia, Czechia, Italy, Finland, and Greece to understand how different types of monetary benefits affect travel behavior, particularly regarding sustainability. The findings show that…
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