Asda aims to win shoppers back with new strategy to cut brand prices

ASDA will win shoppers back by being an “online discounter” and selling the cheapest branded goods and petrol, its boss says.

Executive chairman Allan Leighton told The Sun yesterday it was critical for Asda to restore its reputation for good value.

1

Asda plans to boost profits and attract…

Asda aims to win shoppers back with new strategy to cut brand prices …C0NTINUE READING >>>>